Posted on Feb 16th, 2022

From short ads to live videos, vlogs, and stories, video content has taken different shapes over a few years.

Overall, video content still has the center stage in content marketing and digital marketing strategies.

Since 2019, an average user has watched above 100 minutes of video content per day.

Even more, in 2021, about 86% of businesses said that they were using videos as an important marketing tool. At the same time, 93% of them believe that it is a critical part of every marketing strategy.

Research has found that about 84% of consumers used to be convinced to purchase after watching a video.

According to cisco reports, video content will account for about 82% of overall internet traffic in 2022.

So, here we go with top video marketing trends you must know for 2022:

1. Videos in Social media stories

Videos in social media stories are highly engaging. These can help brands create a more personal touch than other types of video content.

2. User-generated video content

Just think about different videos you have recently watched, from commercials to dances on TikTok. Almost every video gives an authentic look to user-generated content, even if it isn’t.

3. AR and VR video content

The pandemic has also accelerated AR and VR growth. Brands are using this technology to create an efficient virtual experience for their consumers.

4. Vlogging is here to stay

It can help develop a brand’s personality and keep the audience engaged. However, vlogs have become an excellent vehicle of brand storytelling over time.

5. Short videos are a reel deal

The attention span of consumers is reducing over time. Therefore, creating short yet entertaining and appealing videos has become a trend for 2022.

6. Livestreams will skyrocket in importance

Live videos have emerged as an effective yet essential way for businesses to connect to their customers continuously. Live streaming has become an important element from influencers to music artists, enterprise companies, and local brands.

7. Vertical videos are gaining popularity

This crazy video style in vertical videos is carrying over the video marketing field. So, even if you cringe at vertical videos. However, you need to know that this video style is here to stay at least for a few years.

8. Interactive videos are booming

It could be a game, virtual reality, any accompanying elements, or something else with a shared post or on a website. One thing that’s for sure about interactive video content is that it’s booming.

You will need professional help to step up your video game and engage more audience. Easley Made Productions LLC is here to do that for you.

Original article: https://www.techfunnel.com/martech/video-marketing-trends/